Images tell a story and help us to get involved. They can also help educate us and can impact our decision making.A variety of studies have shown the importance of this type of storytelling and the impact it can have on us. In fact, one study found that it increases the levels of Oxytocin in the brain, the hormone responsible for increasing feelings of trust and empathy.
You also need to know who you are talking to. By understanding your audience, and the images they respond to, you can effectively increase the success of your website. By researching the platforms and social media they are most likely to use, you effectively ensure that you are creating the right message, for the right people, at the right time.
And of course, all this can be achieved through the use of the right imagery for your target audience.
Reason #4. Images Build Identity, Personality and Branding
From a business point of view, consumers are more likely to think favorably of advertisements that emphasize visuals than just words or text. Images can elicit feelings of happiness, excitement, curiosity or even sadness.
All of these powerful emotions can aide your website enormously. People are more likely to remember a specific brand just by looking at their images or logos. They are even likely to reminisce decades into the past as well as remember a familiar image in milliseconds.
Building a brand starts with finding the right, high quality, images that conveys the emotions, personality and identity that you are looking for: fun, happy, conservative, outgoing, stylish.
Milleflore Images specializes in photography, graphic design, and video, with on-trend themes for designers and online marketplace sellers. We love to create imagery, such as product mockups, styled stock photos, stock footage, and stop motion videos, to help your business grow.
Annie, of Milleflore Images, the author of these articles, has a Bachelor of Business, diplomas in photography and graphic design, and a background in accounting, marketing, and business consulting.