Images tell a story and help your viewers get involved. Studies have shown that this can create a greater connection to your audience. Focusing on the story behind your images will help you build a stronger presentation and improve your food styling and layout designs.
Many photography books and blogs talk about how images tell a story, but what does this actually involve and how can you translate that story into your photography?
Visuals, such as photos, illustrations, and videos, make highly effective memory tools and especially useful for things like brand recognition.
Advertising agencies, magazines and big brands know that their audiences cannot ignore powerful images, that they can have a major impact, or even change our moods and emotions instantly. When creating images, its important to understand this, and in particular, why the market needs them and how we can translate those needs into the photography that we produce.
Whether you are a food photographer wishing to increase your clientele, or a blogger needing to attract and keep more followers, understanding these fundamentals will increase the power behind your imagery.
If you are a food blogger, then think of all the aspects of your recipe before you start the photoshoot.
You can ask yourself questions like:
Other prompts to use include:
If you do this before you even start to make the food, your layouts should then fall automatically in place.
The photos featured here are the images I took of a Sardinian-style minestrone longevity soup, inspired by the latest plant-based blue zones diet.
My target audience were health-conscious people who were following the longevity diet principles.
This recipe is prepared and cooked in large pots (photo 1) and often served in a large family setting (photo 2).
Photo 3 shows what the dishes look like when served with their usual accompaniments, crusty sourdough bread and roasted fava beans.
Photo 4 is your action shot and shows someone eating it, and photo 5 is the closeup of the dish, which your viewers need to see.
If you're still a novice, just remember that you don't necessarily need a wide range of props.
Just keep the whole setup simple and let the food be your props. Incorporate drizzling honey, runny syrups or gravies, swirly creamy toppings, and you can even sprinkle some of the ingredients around to give your photo that enticing, authentic look. Remember, you need to invoke your memories, taste buds and appetite!
Photography appeals to the subconscious, and as a food photographer, your job is to become a memory-enticer!
Think of all the wonderful flavor and textures of this food and try to incorporate those into your setup. Think about why you love this dish and why do you want to cook and photograph it? Then incorporate that into your photography.
STYLING
The purpose of food styling is to make a photograph look as authentic, enticing and delicious as possible.
This can be achieved in a very simple composition or even a complex one, but its success will depend largely on the cohesiveness of the overall staging.
Food should always look fresh and appetizing. The backdrop, props, garnishes, and the overall arrangement should not dominate or distract from the dish. The food should always be the hero of the shot.
When starting out, it’s best to start with simple designs, such as food served on a plate, and photographed close up with perhaps just a utensil and some garnish. Later you can work up to more complex compositions.
~ David Goldblatt
If you are selling your photography or photographing for cookbooks and magazines, then your styling will be critical to your success. But even if you are not, good styling can make food look more enticing to your viewers.
Before starting your photoshoot, prompt yourself to think about the origins of your recipe, how did you discover it, who your target audience is, why would they want it, how the recipe should be made and how should it be served.
Your answers will then determine how many photos you will need and how to stage them. Your layout styling should then fall automatically in place.
Allocating that extra time to clarify the purpose of each image and to plan your shots before your photoshoot, will go a long way to improving your styling, staging and photography as a whole.
The Ultimate Handbook for Food Bloggers
Milleflore Images has been selling stock and food photography for over 10 years, reaching over 100,000 downloads on Shutterstock agency in the first 8 years, and over double that to all the agencies we upload to.
With diplomas in photography and graphic design, and a Bachelor of Business, owner Annie's aim is to assist food bloggers and photographers with the most helpful tips and tricks to create beautiful images that help you stand out from the crowd.
All food photography featured in this blog are by Milleflore Images, and now available from The Picture Pantry premium food photography agency.
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